Mmm Mmm Good! Hello to Campbell Soup in a K-Cup

by William White | September 5, 2013 10:06 am

campbells soup 630 Mmm Mmm Good! Hello to Campbell Soup in a K Cup[1]Campbell Soup (CPB[2]) and Green Mountain Coffee Roasters (GMCR[3]), announced on Wednesday[4], that the companies will team-up to make Campbell’s Soup available in Keurig K-Cups.

The decision to make Campbell’s Soup available in K-Cups is a result of American customers snacking more often. Campbell and Green Mountain are expecting to fill the stomachs of snacking Americans with the new Campbell’s Fresh-Brewed Soup K-Cup. Campbell’s K-Cups will include a broth K-Cup, a pack of dried pasta and a vegetable blend garnish. The soups can be made in just a few minutes. The companies plan to release three soup flavors in 2014, including Homestyle Chicken Broth & Noodle, reports Market Watch.

Close to 46%[5] of money spent by consumers on coffee machines went toward single-serve machines last year.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/08/campbells-soup-630.jpg
  2. CPB: http://studio-5.financialcontent.com/investplace/quote?Symbol=CPB
  3. GMCR: http://studio-5.financialcontent.com/investplace/quote?Symbol=GMCR
  4. announced on Wednesday: http://www.marketwatch.com/story/campbell-soup-company-and-green-mountain-coffee-roasters-inc-to-bring-campbells-soup-to-keurig-brewers-2013-09-04
  5. 46%: http://latimesblogs.latimes.com/home_blog/2012/01/keurig-environmental-impact.html

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