On Thursday, Sony (SNE) said that it hopes that consumers around the world will buy at least 5 million PlayStation 4 consoles by March.
That marks the first time that the Japanese electronics giant has publicly announced a sales target for a new flagship console. By contrast, sales of the PlayStation 3 hit just 3.55 million between its November 2006 launch and March 2007, the Wall Street Journal notes.
Sony’s sales target is considered especially ambitious given that the PlayStation 4 won’t reach Japanese consumers until February. Still, the company is betting that the new console will draw interest from a greater range of consumers, not just hard core gamers.
The PlayStation 4 will compete with Microsoft‘s (MSFT) next-generation Xbox One console, which is priced higher than the Sony console, but is designed serve as an entertainment hub as well as game platform.
Shares of Sony fell about 1% in Thursday morning trading.