Sony Sets Very Ambitious Playstation 4 Sales Target

by Christopher Freeburn | September 19, 2013 10:20 am

sony playstation 4 630 300x200 Sony Sets Very Ambitious Playstation 4 Sales Target[1]On Thursday, Sony (SNE[2]) said that it hopes that consumers around the world will buy at least 5 million PlayStation 4 consoles by March[3].

That marks the first time that the Japanese electronics giant has publicly announced a sales target for a new flagship console. By contrast, sales of the PlayStation 3 hit just 3.55 million between its November 2006 launch and March 2007, the Wall Street Journal notes.

Sony’s sales target is considered especially ambitious given that the PlayStation 4 won’t reach Japanese consumers until February[4]. Still, the company is betting that the new console will draw interest from a greater range of consumers, not just hard core gamers.

An mobile app for devices running Google‘s (GOOG[5]) Android and Apple‘s (AAPL[6]) iOS will launch in November, permitting users to use their smartphones with some PlayStation 4 games.

The PlayStation 4 will compete with Microsoft‘s (MSFT[7]) next-generation Xbox One console, which is priced higher than the Sony console, but is designed serve as an entertainment hub[8] as well as game platform.

Shares of Sony fell about 1% in Thursday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/02/sony-playstation-4-630.jpg
  2. SNE: http://studio-5.financialcontent.com/investplace/quote?Symbol=SNE
  3. will buy at least 5 million PlayStation 4 consoles by March: http://blogs.wsj.com/japanrealtime/2013/09/19/sony-unveils-ambitious-playstation-4-target/
  4. won’t reach Japanese consumers until February: http://investorplace.com/2013/09/playstation-4-wont-be-available-til-after-holidays-in-japan/
  5. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  6. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  7. MSFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=MSFT
  8. designed serve as an entertainment hub: http://investorplace.com/2013/05/xbox-one-ultimate-entertainment-console-or-disaster/

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