As part of a new promotion, Taco Bell (YUM) is planning to give away PlayStation 4 consoles every 15 minutes for six weeks through Nov. 10.
The giveaway will happen before regular gamers can get their hands on the new entertainment systems, available beginning Nov. 15.
Taco Bell restaurants will give away PlayStation 4 computer entertainment systems to customers who text a winning code available on the Buck Box or Big Box packages.
Consumers can also request a code without purchase by mail or online. No purchase is necessary to win, but winners must be at least 18 years old.
Taco Bell director of partnerships and promotions Will Bortz said the promotion is particularly attractive because The PlayStation 4 is not available for retail sale until after Nov. 15, and the consoles, priced at about $399, have already sold out in pre-sale, he said.
“Our fans enjoy gaming, and gamers eat Taco Bell, so teaming up with PlayStation for the second consecutive year to give consumers first access to the next-generation system before it hits retail was an exciting decision for us,” Taco Bell chief marketing officer Chris Brandt said in a prepared statement.
There are some 6,000 Taco Bells nationwide.