Toys R Us, announced Thursday, that it will be starting its holiday shopping program early this year.
Toys R Us will offer a 10% cash-back reward on some toy purchases made through Oct. 31. The cash-back reward is limited to $100 and is available to the chains reward card members and layaway customers. The retailer will give customers their cash-back rewards in the form of an e-gift card in November. Toys R Us is also starting its free layaway. Free layaway will be available through Dec. 15 and it doesn’t require a service fee or a minimum purchase amount. Layaway customers will be able to pay for their items online, reports USA Today.
Toys R Us isn’t the only retailer preparing for the holidays. Kmart (SHLD) ran its first holiday ad on Sept. 9. The ad featured a gingerbread man sneaking up on a woman in a cubicle.