Trader Joe’s Ex-President to Test Selling ‘Expired’ Foods at Deep Discount

'Daily Table' will offer cooked meals at a discounted price

   

Trader Joe’s Ex-President to Test Selling ‘Expired’ Foods at Deep Discount

The former president of Trader Joe’s is looking to do something about the fact that one-third of the world’s food and about 40% of food in the U.S. goes to waste.

Planet Money reports that Doug Rauch wants to auction off food that is thrown away slightly after its sell-by date. The former Trader Joe’s president is opening a market in Dorchester, Mass. that will repackage the food and prepare it for sale at a much lower price. Harvard and the National Resources Council say that some of these products go to waste because people misinterpret what these sell-by date labels mean.

The project is called Daily Table and it mainly targets food that’s overstocked by grocers and thrown away because people believe these products are expired. Rauch said that the project is a hybrid between a grocery store and a restaurant because the food will be cooked and sold at a discount price.


Article printed from InvestorPlace Media, http://investorplace.com/2013/09/trader-joes-ex-president-to-test-selling-expired-foods-at-deep-discount/.

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