United Airlines Accidentally Sells ‘Free’ Tickets

by Christopher Freeburn | September 13, 2013 10:53 am

United Airlines Accidentally Sells ‘Free’ Tickets

United 5 300x199 United Airlines Accidentally Sells 'Free' Tickets[1]A glitch in United Airlines (UAL[2]) website gave some travelers the chance to get really great deals[3] in domestic flights on Thursday.

Fares for flights between some U.S. cities were sold for $10 or less. Seats on other domestic flights were marked as costing $0, though buyers did have to pay a $5 tax. Word of the surprising fees spread quickly via social media and an unknown number of tickets were purchased in the 15 minutes before the airline shuttered its online reservation website, CNN notes.

United Airlines released a statement indicating that “an error” had caused the fares to be displayed as $0, but that it had been “corrected.”

The airline has not yet indicated whether it will honor the erroneous fares. Under current law, airliners are not required to honor mistakenly offered fares. However, negative publicity and social media buzz often compel airlines to offer at least some kind of travel voucher if the erroneous fares are not honored in full.

In June, a Boeing (BA[4]) 787 Dreamliner operated by United Airlines made an unscheduled landing during a flight between London and Houston after it encountered a problem with an oil indicator[5].

Shares of United Airlines climbed about 1% in Friday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/United-5.jpg
  2. UAL: http://studio-5.financialcontent.com/investplace/quote?Symbol=UAL
  3. some travelers the chance to get really great deals: http://www.cnn.com/2013/09/12/travel/united-free-tickets/?hpt=hp_t2
  4. BA: http://studio-5.financialcontent.com/investplace/quote?Symbol=BA
  5. encountered a problem with an oil indicator: http://investorplace.com/2013/06/united-airlines-787-flight-forced-to-land-for-oil-glitch/

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