She and her manager are the forces behind Backplane, a startup that promotes brand-to-fan engagement. The company’s first project was the Lady Gaga fansite LittleMonsters.com, which continues to gain support from a variety of investors, including Sequoia Capital, Battery Ventures and others. Now, the platform is attracting brands like Coca-Cola, and recently gained another $12 million in funding.
Lady Gaga also teamed up with Zynga (ZNGA) in 2011 to introduce the world to GagaVille, an online social game based on Zynga hit FarmVille. The game was used to promote the singer’s upcoming album, Born this Way.
Let’s just hope she didn’t invest any of the profits into Zynga’s IPO … otherwise, she could be sitting on a 60% loss.