4 Shocking Celebrity Investments

These celebrities put their millions to good use

      View All  

Lady Gaga

Lady Gaga 185 4 Shocking Celebrity InvestmentsLady Gaga might be the reigning queen of pop, but how do her investments stack up?

She and her manager are the forces behind Backplane, a startup that promotes brand-to-fan engagement. The company’s first project was the Lady Gaga fansite LittleMonsters.com, which continues to gain support from a variety of investors, including Sequoia Capital, Battery Ventures and others. Now, the platform is attracting brands like Coca-Cola, and recently gained another $12 million in funding.

Lady Gaga also teamed up with Zynga (ZNGA) in 2011 to introduce the world to GagaVille, an online social game based on Zynga hit FarmVille. The game was used to promote the singer’s upcoming album, Born this Way.

Let’s just hope she didn’t invest any of the profits into Zynga’s IPO … otherwise, she could be sitting on a 60% loss.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/4-surprising-celebrity-businesspeople/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.