7-Eleven to Undergo Major Makeover With ‘Whole Foods Vibe’

First time 7-Eleven logo has been redesigned in 43 years

   

7 Eleven 7 Eleven to Undergo Major Makeover With 'Whole Foods Vibe'7-Eleven is preparing to undergo a major makeover that will make it feel more like a Whole Foods (WFM) store.

The redesign is being done by Ohio-based WD Partners. The company was asked to reinvent 7-Eleven as a store that would better appeal to the millennial and female demographics. The makeover will happen at all of 7-Eleven’s stores and will include a new logo. This will be the first time that the company’s has changed its logo in 43 years. The redesigned stores are made to highlight healthier snacks and freshly made food over microwavable products and large cups of soda. The redesign throws out the signature red and green stripes found in current 7-Eleven locations for granite flooring, white tiles and green furniture, reports Fast Company.

Pictures of a 7-Eleven location that has already undergone the redesign can be viewed here.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/7-eleven-undergo-major-makeover-whole-foods-vibe/.

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