Is Amazon a Corporate Bully?

by Christopher Freeburn | October 22, 2013 11:40 am

Is Amazon a Corporate Bully?

amazon box 630 300x225 Is Amazon a Corporate Bully?[1]Readers may appreciate the ease and convenience of buying books on Amazon. But many publishers aren’t so thrilled with the Internet retailing giant[2].

The strain between the Seattle-based e-commerce company and the New York-centric publishing world is laid bare in a new book from Brad Stone. Titled, The Everything Store: Jeff Bezos and the Age of Amazon, the book details Amazon’s swift rise and how publishers reacted to a rapidly changing book market landscape, the New York Times notes.

As Amazon’s sales grew, its demands to publishers increased. The company also leaned on more vulnerable publishers, a practice dubbed the “Gazelle Project.” The name was inspired by a remark from Amazon founder Jeff Bezos who reportedly observerd that the online retailer “should approach these small publishers the way a cheetah would pursue a sickly gazelle.”

Amazon has come to dominate both the digital and print book markets[3].

The retailer’s expanding presence in the digital publishing world has prompted protests from the Authors Guild and The Association of American Publishers[4].

Last year, Amazon purchased Avalon Books, a publisher specializing in Westerns, romances and mysteries[5], with a catalog of 3,000 titles.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/10/amazon-box-630.jpg
  2. aren’t so thrilled with the Internet retailing giant: http://bits.blogs.nytimes.com/2013/10/22/a-new-book-portrays-amazon-as-bully/?_r=2&
  3. come to dominate both the digital and print book markets: http://investorplace.com/2011/10/amazon-publishing-book-business-kindle-book-store/
  4. protests from the Authors Guild and The Association of American Publishers: http://investorplace.com/2013/03/amazon-faces-opposition-over-bid-to-grab-web-names/
  5. publisher specializing in Westerns, romances and mysteries: http://investorplace.com/2012/06/amazon-buys-genre-fiction-publisher-avalon/

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