A new study by the Pew Research Center finds that a full one-third of U.S. adults get their news through Facebook (FB).
The study found that a full 80% of those surveyed happen upon news when accessing Facebook during regular use.
“People go to Facebook to share personal moments – and they discover the news almost incidentally,” Amy Mitchell, director of journalism research at Pew, said in a statement.
Most of the news consumers were adults aged 18 to 29. The study polled more than 5,000 U.S. adults — which included FB users.
The study pointed out that some two-thirds of all U.S. adults use Facebook.
At the same time, while they get their news from Facebook, only 4% of Facebook news consumers said the social media giant is an important way they obtain their news.
Reuters reports that in an earlier study, “Pew found that 34 percent of people aged 18 to 24 consume news through social media compared with 10 percent of adults between the ages of 50 to 64.”