Study: More Americans Now Getting Their News Through Facebook

by Burke Speaker | October 25, 2013 8:57 am

facebook screen 630 150x150 Study: More Americans Now Getting Their News Through Facebook[1]A new study by the Pew Research Center finds that a full one-third of U.S. adults get their news through Facebook (FB[2]).

The study found that a full 80% of those surveyed happen upon news when accessing Facebook during regular use.

“People go to Facebook to share personal moments – and they discover the news almost incidentally,” Amy Mitchell, director of journalism research at Pew, said in a statement.

Most of the news consumers were adults aged 18 to 29. The study polled more than 5,000 U.S. adults — which included FB users.

The study pointed out that some two-thirds of all U.S. adults use Facebook.

At the same time, while they get their news from Facebook, only 4% of Facebook news consumers said the social media giant is an important way they obtain their news.

Reuters reports that in an earlier study[3], “Pew found that 34 percent of people aged 18 to 24 consume news through social media compared with 10 percent of adults between the ages of 50 to 64.”

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/12/facebook-screen-630.jpg
  2. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB
  3. in an earlier study: http://in.reuters.com/article/2013/10/24/facebook-study-news-idINDEE99N0CI20131024

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