Beer Sales Make a Comeback

by William White | October 2, 2013 2:05 pm

beer mugs[1]A report released by Technomic, a research firm in the food industry, on Tuesday[2], shows that beer saw an increase in both volume and dollar sales in the U.S. in 2012.

The report said that total beer volume increased by 1.2% in 2012, which drove retail beer sales up by 3.5%. This is good news when compared to 2011, when beer volume decreased by 1.3%. Doing especially well are craft beer, which saw sales increase by 14.4% in 2012. Craft beers now account for 6.3% of beers. Restaurants’ saw beer sales increase by 2.5% in 2012. Light beer remained the largest category in 2012, with Anheuser-Busch‘s (BUD[3]) Bud Light seeing no change in volume, Bud Light Platinum putting an additional 20,000 cases on the market and Molson Coors Brewing’s (TAP[4]) Coors Light seeing volume increase. The report claims that beer sales are still moving up in 2013, but at a slower pace, reports USA Today.

The market is also seeing more ciders being added by major brewing companies. Anheuser-Busch, MillerCoors and Boston Beer (SAM[5]) all added ciders[6] to the list of drinks they offer in 2012.


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  2. on Tuesday:
  3. BUD:
  4. TAP:
  5. SAM:
  6. added ciders:

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