Beer Sales Make a Comeback

by William White | October 2, 2013 2:05 pm

beer mugs Beer Sales Make a Comeback[1]A report released by Technomic, a research firm in the food industry, on Tuesday[2], shows that beer saw an increase in both volume and dollar sales in the U.S. in 2012.

The report said that total beer volume increased by 1.2% in 2012, which drove retail beer sales up by 3.5%. This is good news when compared to 2011, when beer volume decreased by 1.3%. Doing especially well are craft beer, which saw sales increase by 14.4% in 2012. Craft beers now account for 6.3% of beers. Restaurants’ saw beer sales increase by 2.5% in 2012. Light beer remained the largest category in 2012, with Anheuser-Busch‘s (BUD[3]) Bud Light seeing no change in volume, Bud Light Platinum putting an additional 20,000 cases on the market and Molson Coors Brewing’s (TAP[4]) Coors Light seeing volume increase. The report claims that beer sales are still moving up in 2013, but at a slower pace, reports USA Today.

The market is also seeing more ciders being added by major brewing companies. Anheuser-Busch, MillerCoors and Boston Beer (SAM[5]) all added ciders[6] to the list of drinks they offer in 2012.

 

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/06/beer-mugs.jpg
  2. on Tuesday: http://www.usatoday.com/story/money/business/2013/10/01/beer-sales-volume-technomic/2901943/
  3. BUD: http://studio-5.financialcontent.com/investplace/quote?Symbol=BUD
  4. TAP: http://studio-5.financialcontent.com/investplace/quote?Symbol=TAP
  5. SAM: http://studio-5.financialcontent.com/investplace/quote?Symbol=SAM
  6. added ciders: http://www.prnewswire.com/news-releases/technomic-reports-ongoing-shifts-in-the-beer-industry-225975831.html

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