BlackBerry Takes Out Full-Page Ads to Ease Consumer Worries

by Christopher Freeburn | October 15, 2013 9:27 am

blackberry phones 630 300x200 BlackBerry Takes Out Full Page Ads to Ease Consumer Worries[1]Struggling handset maker BlackBerry (BBRY[2]) will run ads in a number of major newspapers in a bid to reassure customers of its viability and prevent more defections to rival platforms[3].

The company will publish an open letter in 30 prominent newspapers in nine countries. The letter will insist that BlackBerry’s products remain the best choice for business and government customers and that the company will continue to offer support for its devices and services, regardless of any acquisition or sale, the Washington Post notes.

BlackBerry will amplify the message in letters sent directly to its major enterprise customers and a campaign using social media.

Though once the dominant smartphone maker, BlackBerry has seen its market share collapse in recent years under competition from Apple‘s (AAPL[4]) iPhone and smartphones running Google‘s (GOOG[5]) Android operating system. The company has all but abandoned the consumer market[6].

The company recently put itself up for sales and has received a $4.7 billion buyout offer[7].

Despite that offer, BlackBerry is reported to be in talks to sell various parts of its business to a range of possibly technology buyers[8].

Shares of BlackBerry slipped modestly in Tuesday pre-market trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/06/blackberry-phones-630.jpg
  2. BBRY: http://studio-5.financialcontent.com/investplace/quote?Symbol=BBRY
  3. reassure customers of its viability and prevent more defections to rival platforms: http://www.washingtonpost.com/business/technology/blackberry-seeks-to-reassure-customers-with-open-letter-on-its-future/2013/10/14/40f0dc9e-34d5-11e3-8a0e-4e2cf80831fc_story.html
  4. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  5. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  6. but abandoned the consumer market: http://investorplace.com/2013/09/t-mobile-to-stop-stocking-blackberry-phones-in-stores/
  7. has received a $4.7 billion buyout offer: http://investorplace.com/2013/10/does-anyone-want-to-buy-blackberry-bbry-bbry-intc-csco-ssnlf-sap/
  8. to sell various parts of its business to a range of possibly technology buyers: http://investorplace.com/2013/10/cisco-google-sap-in-talks-to-buy-blackberry-bits/

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