Gathr: 5 Things to Know About AOL’s New Content Bundles

It will advertise the bundles in just three markets for now

   

AOL in lights 630 300x199 Gathr: 5 Things to Know About AOL's New Content BundlesAOL (AOL) is launching a service that will permit customers to combine a variety of online entertainment services for a flat monthly fee.

The service is called Gathr. AOL says it will allow consumers to save a significant amount of money compared to what they would pay to purchase the digital services separately, the McClatchy-Tribune notes.

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While Gathr is available across the U.S., the company is targeting promotion of the service to just Seattle, Minneapolis/St. Paul and Atlanta for now.

Here are five things to know about Gathr:

  1. AOL says it will save consumers up to 50% compared to purchasing the services individually.
  2. Bundles include digital magazine subscriptions, Amazon (AMZN) gift cards, Pandora (P) subscriptions and identify protection services among a variety of other offers.
  3. Users can create their own bundles or choose from category-based bundles.
  4. Bundles are priced between $15 and $30 a month.
  5. New users get their first month of bundles for free.

Shares of AOL gained more than 1% in Tuesday morning trading.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/gathr-5-things-to-know-about-aols-new-content-bundles/.

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