Google Breaks Banner Ad Promise

by Karl Utermohlen | October 25, 2013 2:07 pm

Google Breaks Banner Ad Promise

Google (GOOG[1]) has come under fire for breaking its 2005 promise of never showing banner ads on its search results.

The Guardian reports[2] that the once-bare bones search engine has confirmed that it is testing banner ads with about 30 companies in the U.S. Back in December 2005, then head of search and user experience Marissa Mayer said that “there will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”

The company has now backed out on their promise and it will include ads — some of which take a large part of the page — in Google searches related to these ads.

Endnotes:
  1. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  2. The Guardian reports: http://www.theguardian.com/technology/2013/oct/24/google-breaks-promise-banner-ads-search-results

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