Grocery Store Study: ‘Gold Star’ Nutrition Ratings Are Working

Better rated foods saw modestly higher sales


grocery_checkout_630When provided information about the nutritional content of supermarket foods, more consumers will choose healthier items.

That’s the finding of a new study that investigated Hannaford Supermarkets’ gold star food rating system. The study, whose results were published in Food Policy, compared data from 134 Hannaford stores in Northeastern states against a control group of non-Hannaford supermarkets that did not have a food rating system, the Associated Press notes.

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Researchers found that sales of cereals that received a no-star rating were 2.58% lower at Hannaford stores. Cereals with a higher star rating saw modestly higher sales at Hannaford stores, compared to the control group.

Hannaford, a subsidiary of Delhaize Group (DEG), operates 1,800 stores across North America. It implemented its gold star system in 2006.

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