Grocery Store Study: ‘Gold Star’ Nutrition Ratings Are Working

by Christopher Freeburn | October 24, 2013 10:55 am

Grocery Store Study: ‘Gold Star’ Nutrition Ratings Are Working

grocery checkout 630 300x199 Grocery Store Study: 'Gold Star' Nutrition Ratings Are Working[1]When provided information about the nutritional content of supermarket foods, more consumers will choose healthier items[2].

That’s the finding of a new study that investigated Hannaford Supermarkets’ gold star food rating system. The study, whose results were published in Food Policy, compared data from 134 Hannaford stores in Northeastern states against a control group of non-Hannaford supermarkets that did not have a food rating system, the Associated Press notes.

Researchers found that sales of cereals that received a no-star rating were 2.58% lower at Hannaford stores. Cereals with a higher star rating saw modestly higher sales at Hannaford stores, compared to the control group.

Hannaford, a subsidiary of Delhaize Group (DEG[3]), operates 1,800 stores across North America. It implemented its gold star system in 2006.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/09/grocery_checkout_630.jpg
  2. more consumers will choose healthier items: http://hosted.ap.org/dynamic/stories/U/US_NUTRITIONAL_LABELS?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT
  3. DEG: http://studio-5.financialcontent.com/investplace/quote?Symbol=DEG

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