KFC Introduces Snacks Sized to Fit Your Car Cupholder

The southern-fried favorite is making its way into the bite-sized snack arena

   

KFC Introduces Snacks Sized to Fit Your Car Cupholder

KFC  (YUM) is making a move into snack foods with the introduction of its Go Cup, a small bowl for chicken snacks that can fit in a car’s cupholder.

The fast-food restaurant notes that because car cupholders are different sizes, theirs will fit the majority of cupholders but not all.

From USA Today:

KFC says it conducted a survey that showed that 53% of car owners ages 18 to 32 would be more likely to eat in their cars if the food container would fit in a cupholder. And 35% of those surveyed described themselves as “one hander” eaters. The other hand, presumably, is for driving.

The Go Cups will hold any of several snack options, from a small chicken sandwich to three hot wings, plus fries. They are priced at $2.49.

The Go Cups also have a divider, to separate chicken and other KFC offerings.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/kfc-introduces-snacks-sized-to-fit-your-car-cupholder/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.