KFC (YUM) is making a move into snack foods with the introduction of its Go Cup, a small bowl for chicken snacks that can fit in a car’s cupholder.
The fast-food restaurant notes that because car cupholders are different sizes, theirs will fit the majority of cupholders but not all.
KFC says it conducted a survey that showed that 53% of car owners ages 18 to 32 would be more likely to eat in their cars if the food container would fit in a cupholder. And 35% of those surveyed described themselves as “one hander” eaters. The other hand, presumably, is for driving.
The Go Cups will hold any of several snack options, from a small chicken sandwich to three hot wings, plus fries. They are priced at $2.49.
The Go Cups also have a divider, to separate chicken and other KFC offerings.