KFC Introduces Snacks Sized to Fit Your Car Cupholder

by Burke Speaker | October 3, 2013 11:28 am

KFC  (YUM[1]) is making a move into snack foods with the introduction of its Go Cup, a small bowl for chicken snacks that can fit in a car’s cupholder.

The fast-food restaurant notes that because car cupholders are different sizes, theirs will fit the majority of cupholders but not all.

From USA Today:[2]

KFC says it conducted a survey that showed that 53% of car owners ages 18 to 32 would be more likely to eat in their cars if the food container would fit in a cupholder. And 35% of those surveyed described themselves as “one hander” eaters. The other hand, presumably, is for driving.

The Go Cups will hold any of several snack options, from a small chicken sandwich to three hot wings, plus fries. They are priced at $2.49.

The Go Cups also have a divider, to separate chicken and other KFC offerings.

Endnotes:
  1. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  2. From USA Today:: http://www.usatoday.com/story/money/cars/2013/10/03/kfc-go-cup-cupholders/2913609/

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