by Burke Speaker | October 8, 2013 10:25 am
Wal-Mart‘s Sam Clubs (WMT) are going to be getting the flavor of Krispy Kreme (KKD) coffee soon as the company will offer its signature blends in stores.
Krispy Kreme House Blend coffee, which previously was primary sold in its retail shops, is now also available in 40 oz. packages at Sam’s Clubs.
“Making Krispy Kreme coffee available to Sam’s Club members expands business and consumer access to our great tasting coffee for home or office use,” said Brad Wall, SVP Supply Chain and Off-Premise Operations for Krispy Kreme in a press release. “In addition to drip coffee and specialty coffee drinks, our retail shops currently sell 12 oz. ground bags for home brewing.
“Launching a new, exclusive coffee pack-size at Sam’s Club extends our brand to millions of families and businesses, and adds convenience to our loyal brand consumers.”
The new 40 oz. bagged coffee, roasted and manufactured by S&D Coffee, will showcase Krispy Kreme’s updated coffee packaging which features its iconic bowtie logo and color-coded graphics to help consumers identify their preferred blend. Krispy Kreme will support the launch of the new 40 oz. bags at Sam’s Club with social media and in-club coffee sampling opportunities.
Krispy Kreme is headquartered in Winston-Salem, N.C., and usually known for its glazed donuts.
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