Lil’ Pepsi: The Cutest Can of Soda That Doesn’t Exist

by William White | October 30, 2013 2:30 pm

Lil’ Pepsi: The Cutest Can of Soda That Doesn’t Exist

A Halloween ad shows off the newest PepsiCo (PEP[1]) product, called Lil’ Pepsi[2], expect that Lil’ Pepsi doesn’t actually exist.

The Lil’ Pepsi cans featured in the ad could maybe fit 0.5 ounces of liquid in them. The ad shows cans of Lil’ Pepsi being passed around at a Halloween costume party and that there are four different varieties of the drink. The ad and fake Pepsi product was developed when the company challenged its in-house┬ámarketing executives and domestic agencies to develop a fun ad concept. The ad finishes with a disclaimer stating that “Lil’ Pepsis are not a real product and are not available anywhere at anytime,” reports Ad Week.

The ad containing the fake Pepsi product can be viewed below.

Endnotes:
  1. PEP: http://studio-5.financialcontent.com/investplace/quote?Symbol=PEP
  2. called Lil’ Pepsi: http://www.adweek.com/adfreak/lil-pepsi-might-be-cutest-can-soda-ever-almost-invented-153462

Source URL: http://investorplace.com/2013/10/lil-pepsi-cutest-can-soda-doesnt-exist/
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