A Portland, Ore. radio station plans to pull a controversial ad from a Chinatown billboard.
The ad for KXL-FM, a news and right-wing talk show station, reads “We Love You Long Time.” The ad is a play on the phrase “Me Love You Long Time,” which was first used by a Vietnamese prostitute in Full Metal Jacket. The phrase can be considered a racial slur that eroticizes and demoralizes Asian women. The phrase also appears in The 40 Year Old Virgin, 2 Live Crew’s Me So Horny and the Black Eyed Peas’ Love You Long Time. KXL-FM Marketing Director claims that the ad wasn’t meant to disrespect anyone and that it was only referencing a rap song. The station has decided to switch its ad campaign from “We Love You Long Time” to “Stay Connected, My Friends,” reports the Huffington Post.
“Portland folks are pretty progressive, except when it comes to the racial issue,” Louis Lee, a Chinatown accountant, told Oregon Public Broadcasting. “I think if the general populations throws all Asians into one single lump, I think that’s a little naive on the part of the mainstream.”