The Internet radio market continues to get more crowded.
On Thursday, listeners in the U.S., Australia and Canada can begin listening to a free online radio service from Rdio. The music service has partnered with Cumulus Media (CMLS), which has a stake in Pulser Media, Rdio’s parent company, it the battle to attract digital music users, the Associated Press notes.
Rdio’s free Internet service can be accessed through mobile apps compatible with both Apple‘s (AAPL) iOS devices and smartphones and tablets runing Google‘s (GOOG) Android operating system. The mobile apps will not feature ads. However, ads sold by Cumulus will appear on the web-based version of Rdio’s player.
The free online radio service is mean to lure users into purchasing subscriptions to Rdio’s premium service, which is priced at $10 a month.
Last month, Apple launched its own Internet radio service, iTunes Radio. Rdio’s new service will also compete with long-established Internet radio rival Pandora (P).
Shares of Cumulus Media fell almost 2% in Thursday morning trading.