Britain’s Advertising Standards Authority has restricted the showing of a TV advertisement for Beats Pill speakers citing viewer complaints.
In the ad, three barely-dressed women cavort with popular singer Robin Thicke as he croons one of his hits. The ASA noted that it has received 97 complaints about the ad, which shows one woman on her hands and knees while a Beats Pill rides on her back, the BBC notes.
Complaints over the ad called it degrading to women and inappropriate for airing when children might be watching TV.
The ASA said that while it didn’t think the ad would outrage most viewers, its “overall tone” was sufficiently sexual that it cannot be aired on TV before 10:30 p.m.
Beats Electronics International defended the ad, noting that the women that appeared with Thicke were “not subservient to the male character” and that the ad was not meant to offend viewers.
The company was co-founded by rapper Dr Dre, who was recently estimated to have made $40 million last year, due in part to the headphone maker.
In May, RadioShack (RSH) partnered with Beats Electronics to offer a digital remix of a Robin Thicke song to consumers who purchased Beats equipment at its stores.