Target to Include Prices in TV Ads for First Time in 10 Years

It is preparing for a competitive holiday season


TargetWhen TV commercials from Target hit the air in advance of this holiday shopping season, they will feature something they haven’t in a long time.

According to the Wall Street Journal, the discount retail chain will include prices for popular products in its ads — marking the first time it has done so since 2002. The move comes as retailers are bracing for what some expect to be a particularly tough holiday season amid an uncertain economy.

Target Reveals 2013 Holiday Hot Toys List
Target Reveals 2013 Holiday Hot Toys List

Target generates roughly a third of its sales from people with annual incomes under $50,000. Last month, it announced that it would hire 20% fewer workers for this year’s holiday shopping season, compared to last year.

This year more retailers will open on Thanksgiving itself or pre-Black Friday sales promotions.

A recent report indicates that a greater number of Americans are being more cautious about spending as worries over stagnant incomes and a lackluster economy mount.

Shares of Target slipped slightly in Thursday morning trading.

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