Target to Include Prices in TV Ads for First Time in 10 Years

It is preparing for a competitive holiday season

   

Target 2 300x197 Target to Include Prices in TV Ads for First Time in 10 YearsWhen TV commercials from Target hit the air in advance of this holiday shopping season, they will feature something they haven’t in a long time.

According to the Wall Street Journal, the discount retail chain will include prices for popular products in its ads — marking the first time it has done so since 2002. The move comes as retailers are bracing for what some expect to be a particularly tough holiday season amid an uncertain economy.

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Target generates roughly a third of its sales from people with annual incomes under $50,000. Last month, it announced that it would hire 20% fewer workers for this year’s holiday shopping season, compared to last year.

This year more retailers will open on Thanksgiving itself or pre-Black Friday sales promotions.

A recent report indicates that a greater number of Americans are being more cautious about spending as worries over stagnant incomes and a lackluster economy mount.

Shares of Target slipped slightly in Thursday morning trading.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/target-include-prices-tv-ads-first-time-10-years/.

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