Target to Include Prices in TV Ads for First Time in 10 Years

by Christopher Freeburn | October 24, 2013 12:01 pm

Target to Include Prices in TV Ads for First Time in 10 Years

Target 2 300x197 Target to Include Prices in TV Ads for First Time in 10 Years[1]When TV commercials from Target hit the air in advance of this holiday shopping season, they will feature something they haven’t in a long time.[2]

According to the Wall Street Journal, the discount retail chain will include prices for popular products in its ads — marking the first time it has done so since 2002. The move comes as retailers are bracing for what some expect to be a particularly tough holiday season amid an uncertain economy.

Target generates roughly a third of its sales from people with annual incomes under $50,000. Last month, it announced that it would hire 20% fewer workers for this year’s holiday shopping season[3], compared to last year.

This year more retailers will open on Thanksgiving itself or pre-Black Friday sales promotions[4].

A recent report indicates that a greater number of Americans are being more cautious about spending[5] as worries over stagnant incomes and a lackluster economy mount.

Shares of Target slipped slightly in Thursday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/Target-2.jpg
  2. will feature something they haven’t in a long time.: http://stream.wsj.com/story/latest-headlines/SS-2-63399/SS-2-362788/
  3. would hire 20% fewer workers for this year’s holiday shopping season: http://investorplace.com/2013/09/target-to-scale-back-on-holiday-help/
  4. open on Thanksgiving itself or pre-Black Friday sales promotions: http://investorplace.com/2013/09/retail-experts-black-friday-will-disappear/
  5. a greater number of Americans are being more cautious about spending: http://investorplace.com/2013/10/report-72-americans-holding-back-spending/

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