Tobacco Giant Buys E-Cigarette Maker

by Karl Utermohlen | October 1, 2013 12:09 pm

Tobacco Giant Buys E-Cigarette Maker

Lorillard (LO[1]) continues its expansion by purchasing a UK-based electronic cigarette maker for about $49 million.

The Huffington Post reports that the company[2] acquired SKYCIG with the hopes of being competitive in the fast-growing e-cigarette industry. Lorillard paid 30 million pounds (449 million) for the e-cigarette maker and it will dish out another 30 million pounds if the company meets certain financial goals.

Lorillard is the third-largest tobacco company in the U.S. and it said that SKYCIG will operate as a subsidiary. The tobacco giant acquired Blu Ecigs — another e-cigarette maker — for $135 million last year.

The electronic cigarette industry has grown exponentially over the last few years with millions of users now consuming them.

Endnotes:
  1. LO: http://studio-5.financialcontent.com/investplace/quote?Symbol=LO
  2. The Huffington Post reports that the company: http://www.huffingtonpost.com/2013/10/01/lorillard-tobacco-company_n_4022975.html

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