Top 5 Most Valuable Global Brands

13-year-old winner Coca-Cola loses its crown

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#5: Microsoft

MicrosoftLogo e1285771354639 Top 5 Most Valuable Global BrandsValue: $59.5 billion
YOY Change: +3%

The fact that Microsoft (MSFT) managed to hold its No. 5 spot — the same spot Bill Gates’ baby snagged in 2012 — is both good news and bad news.

On the one hand, it’s promising that the stalwart has managed to stay relevant in the always-changing tech world … especially considering recent flops like the Surface tablet and mobile.

But on the other hand, Microsoft’s brand is barely growing and has been slowly slipping during the past decade. At the turn of the century, Microsoft was sitting pretty in second place, and held onto that spot until 2007. MSFT slipped one spot in 2008 and two spots in 2012, though — as you can see in this awesome Businessweek visual.

With that in mind, Microsoft should celebrate its status while it can. Unless the company makes some bold, successful moves, there’s a good chance another downward move is on the horizon.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/top-brands-aapl-ko/.

©2014 InvestorPlace Media, LLC

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