Top 5 Most Valuable Global Brands

13-year-old winner Coca-Cola loses its crown

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#4: IBM

ibm Top 5 Most Valuable Global BrandsValue: $78.8 billion
YOY Change: +4%

The IBM brand has evolved quite a bit over the past decade-plus, but that hasn’t stopped it from finishing near the top every year.

At first, IBM was a consumer tech brand, selling personal computers like its ThinkPad line. In 2005, though, it sold than division to Lenovo (LNVGY) and is a now more of a corporate brand.

Despite that transition, IBM snagged the third-place spot for seven straight years, beginning in 2000. It then jumped as high as second for a couple years before tumbling to 2013′s fourth-place finish.

IBM might not be first to many consumers’ minds, but Interbrand points out that it’s still clearly innovating. “The brand continues to set records in innovation, generating 6,478 patents in 2012, the most U.S. patents for the 20th year in a row.”


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/top-brands-aapl-ko/.

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