According to the lawsuit, the Suave Professionals Keratin Infusion 30-Day Smoothing Kit, was advertised as being “formaldehyde free,” but in fact contained a chemical derived from formaldehyde. The product was recalled in May 2012, but the plaintiffs in the suit allege that many of them purchased it even after the product was supposed to be removed from store shelves, MediaBistro notes.
The litigation also accuses Unilever of leaving in place social media and online marketing materials after the recall was announced.
In the lawsuit, plaintiffs say that the product caused hair loss and scalp burns. They accuse Unilever of failing to make people aware of the damage caused by the shampoo kit. A Facebook (FB) page — “Suave Keratin Infusion Kit Destroyed My Hair” — has been created by people who claim hair damage from the product.
A judge dismissed Unilever’s recent motion to dismiss the case.
Shares of Unilever fell slightly in Wednesday morning trading.