5 Things to Know About the New Nike FuelBand SE

by Christopher Freeburn | October 17, 2013 10:39 am

fuelband se 300x214 5 Things to Know About the New Nike FuelBand SE[1]Earlier this week, Nike (NKE[2]) unveiled an updated version of its Nike+ Fuelband activity tracker[3].

Worn on the wrist, like a watch, the Nike+ Fuelband SE allows users to monitor the calories they burn and other metrics while exercising or participating in physical activity. The device transmits data to a mobile app and to the Nike+ website. The web portal give users a way to compared their progress to other participants, set fitness objectives and track their own development.

Nike has positioned the Fuelband SE as a component of its expanding Nike+ product line, which includes apps for Apple‘s (AAPL[4]) iOS devices, TheVerge┬ánotes.

Here are five things to know about the Nike+ Fuelband SE:

  1. It adds Bluetooth 4.0 connectivity, allowing real time tracking of workouts.
  2. It is priced at $149.
  3. It will offer prompts to keep users active.
  4. A double tap on the device will display the current time.
  5. It will hit store shelves on November 6.

The Fuelband SE will work with the Nike+ website and its iOS app. No apps are yet available for devices running Google‘s (GOOG[5]) Android operating system or Microsoft‘s (MSFT[6]) Windows 8.

Shares of Nike slipped fractionally in Thursday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/10/fuelband-se.jpg
  2. NKE: http://studio-5.financialcontent.com/investplace/quote?Symbol=NKE
  3. unveiled an updated version of its Nike+ Fuelband activity tracker: http://www.theverge.com/2013/10/15/4840642/nike-announces-new-and-more-colorful-nike-fuelband-se
  4. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  5. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  6. MSFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=MSFT

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