AriZona, Skinnygirl to Create Sparkling Waters Line

by Karl Utermohlen | November 14, 2013 1:14 pm

AriZona, Skinnygirl to Create Sparkling Waters Line

AriZona and Skinnygirl have joined forces to create a line of carbonated beverages called Skinnygirl Sparklers

Former reality TV star Bethanny Frankel[1] came up with the Skinnygirl Sparklers idea after experiencing success with her low-calorie cocktail drinks. The new line comes in Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut flavors and they follow the company’s health-conscious philosophy.

Frankel’s new line come in 17 oz. bottles and they only have 5 calories per 8 oz. serving. She spoke with Entertainment Weekly about the product[2] and her partnership with AriZona, saying that she “had that idea for a long time… I met a lot of different people and I have never ever been more excited about another business opportunity since cocktails.”

Skinnygirl Sparklers are set for a New York metro area release next week and a wider release by the end of the month.

Endnotes:
  1. Former reality TV star Bethanny Frankel: http://www.bevnet.com/news/2013/arizona-partners-with-skinnygirl-founder-on-new-line-of-sparkling-waters
  2. Entertainment Weekly about the product: http://popstyle.ew.com/2013/11/11/bethenny-frankel-skinnygirl-sparklers/

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