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BMW’s New Electric iBrand Sees Strong Demand

The German giants are looking to become major players in the electric car industry


BMWBMW appears to be making strides in its attempt to become one of the biggest producers of electric cars in the market.

The German carmaker’s global sales chief — Ian Robertson — said at the Los Angeles Auto Show on Wednesday that the company already has orders for almost 10,000 of its i3 electric cars, according to Reuters. He added that the first batch of these already made their way to Germany last week. Robertson also mentioned the BMW i8 plug-in hybrid sports car which is scheduled for a mid-2014 release but it’s already sold out.

The i3 will make its way to the U.S. in the second quarter of 2014.

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