Procter & Gamble’s (PG) Charmin has pulled a promotional tweet that linked its toilet-paper to a popular superhero movie.
On Friday, as Thor: The Dark World opened in theaters nationwide, Charmin issued a tweet showing a cartoon bear dressed as Thor holding a roll of its toilet-paper on a stick like the superhero’s famed hammer. Accompanying the image was the pun: “We’ve always been an #Asgardian,” AdWeek notes.
That was a play on Asgard, the mythical home world of the Norse god — now Hollywood superhero and film franchise.
Twitter (TWTR) quickly lit up with users amused by the clever pun.
However, Charmin’s management apparently didn’t think it was so funny, since the tweet was quickly deleted and now lives on only in online memory.
Shares of Procter & Gamble in Tuesday pre-market trading.
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