Coca-Cola (KO) is getting into the holiday spirit with the Coke Zero Sweater Generator designed for those with the drive to create ugly sweaters.
The soft-drink company is asking its consumers to design the ultimate holiday sweater in honor of the holidays. The Coke Zero Sweater Generator official website asks participants to “harness the power of a thousand grandmothers in the palm of your internet.”
100 winners will be chosen from the list of ugly sweaters and Coca-Cola will make these unique sweaters and send them out to their respective creators. Participants are restricted to making 10 designs per day and the winners will be determined by the sweaters that have the highest number of votes.
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