by Christopher Freeburn | November 8, 2013 9:33 am
Competition among companies looking to offer advise farmers how to optimize their harvests has led a chemical giant and agricultural equipment maker to form a partnership.
DuPont (DD) and Deere & Co. (DE) are joining forces to introduce programs aimed at providing “precision agriculture” guidance to farmers next year. The alliance comes on the heels of Monsanto’s (MON) recent $1 billion purchase of weather forecasting data provider The Climate Corp., and its 2012 acquisition of Precision Planting, Reuters notes.
In 2014, Monsanto — infamous for its genetically modified crop seeds — plans to debut an agricultural analytics service in a number of Midwestern states.
The DuPont-Deere alliance will respond by providing services geared toward advising farmers about a range of issues including pest control, harvest times, crop maintenance and planting techniques.
Shares of DuPont and Monsanto were flat in Friday pre-market trading, while Deer slipped modestly.
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