Groupon (GRPN) is releasing a new website to make it easier for consumers to find the company’s discount deals.
USA Today reports that the website is hoping to become a larger online marketplace as it approaches its 5-year anniversary. The new Groupon website has a clear search bar at the top and it has an advanced algorithm that customizes each person’s page based on their interests, previous purchases and items bought by similar people.
This is one of CEO Eric Lefkosky’s biggest moves since taking over the reins earlier this year from Andrew Mason. He said that “the new website is the first major step to create a product that’s engineered and built with this marketplace in mind.” He hopes that this initiative will prompt consumers to go to the Groupon website instead of simply waiting for emails about the website’s deals.