On Wednesday, JPMorgan Chase (JPM) shutdown an online program designed to allow college students to interact with Vice Chairman James Lee, after Twitter (TWTR) users flooded the bank with hostile tweets.
Just six hours after posting the initial tweet for the program, which asked followers to tweet questions to the executive, the bank tweeted “#Badidea! Back to the drawing board.” The reversal came after the #AskJPM hashtag attracted more than 6,000 tweets in what one Twitter user called the “Snarkpocalypse,” Bloomberg notes.
The bank was inundated with tweets referencing its recent legal problems, which include huge settlements with regulators and questions about its role in the Bernie Madoff scandal.
Other tweets made fun of last year’s “London Whale” scandal, in which a rogue trader at the firm’s London office lost $6.2 billion in bad derivates trades. “What’s your favorite type of whale?” someone tweeted, gleefully.
Shares of JPMorgan fell slightly in Friday morning trading.
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