The Tweet, which was posted to Twitter (TWTR) over the weekend by Kellogg UK, stated that the company would give one breakfast to a needy child every time someone retweeted the post. The Tweet was met with criticism and Kellogg UK apologized after it deleted the offensive Tweet, reports the San Francisco Chronicle.
The apology, which reads “We want to apologise for the recent tweet, wrong use of words. It’s deleted. We give funding to school breakfast clubs in vulnerable areas,” was also met with criticism.
“It’s fucking despicable enough that you’re using hungry kids as tools of commercial marketing,” and “As appalling an apology you’ll ever read,” are a couple of the Tweets criticizing Kellogg’s apology Tweet.