Apple’s (AAPL) Mac Pro computers typically cost a small fortune, but a specially-designed model smashed expectations and raised a ton of money for charity over the weekend.
At a New York City auction, held at Sotheby’s, a single model of the iPad-maker’s newly redesigned high-end desktop computer sold for $977,000. The red-colored Mac Pro was part of an auction meant to benefit the (PRODUCT) RED campaign, which raises money for African AIDS programs as well as other charitable efforts, Digital Trends notes.
Apple unveiled the new Mac Pro, which has been dramatically restyled as a black cylinder at its Worldwide Developers Conference earlier this year. The striking new exterior is the work of Apple’s head designer Jony Ive.
The RED Mac Pro was a one-time creation for the auction. It had been expected to generate bids of between $40,000 and $60,000. A pair of Apple earbuds made from solid gold were expected to fetch $25,000, but sold for $461,000 at the auction. The auction, which included 44 one-of-a-kind items, brought in a whopping $13 million. Proceeds from the auction will benefit the The Global Fund to Fight AIDS, Tuberculosis and Malaria.
When it hits retailers next month, the new Mac Pro will start around $3,000.