Michael Kors (KORS) is leveraging its online presence to promote its Selma handbag across social media platforms.
The campaign allows users of Facebook’s (FB) Instagram photo-sharing service to take images of their Selma handbags in various environments and upload the photos to an online gallery, accompanied by the hashtag #JetSetSelma. The company also gave a handbag away each week between Oct. 18 and Nov. 18 to attract more followers to the campaign, LuxuryDaily notes.
KORS has previously incorporated social media into its other promotion campaigns, including content from Tumblr and Pinterest. The latest campaign was reportedly inspired by a photo taken of the Selma bag taken in London by designer Michael Kors himself and posted online. The image drew a huge response on social media and was quickly repeated using other locations, including Tokyo, London and New York.
Shares of Michael Kors fell almost 1% in Monday morning trading.
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