Struggling Abercrombie & Fitch Needs ‘Fat’ People After All

by William White | November 7, 2013 10:29 am

Struggling Abercrombie & Fitch Needs ‘Fat’ People After All

Abercrombie185 Struggling Abercrombie & Fitch Needs Fat People After All[1]Abercrombie & Fitch (ANF[2]) will start carrying plus-size clothing[3] by Spring 2014.

Abercrombie & Fitch doesn’t currently carry clothing for women above a size large. The company has decided to change this and is planning to offer sizes, colors and fits of all styles in hopes of attracting more customers. This change is likely due to the retailer struggling to make sales. Abercrombie & Fitch reported a double-digit drop in same store sales on Tuesday and said that it is planning for a tough holiday season, reports Reuters.

Abercrombie & Fitch CEO Mike Jeffries has been unpopular[4] in the past for his opinions of who should wear the company’s clothes. He has stated that he didn’t want “uncool” people or fat women to wear clothing from Abercrombie & Fitch.

More Retailers Making News

Kmart to Open at 6AM on Thanksgiving Morning[5]

Shoppers Livid Over Kmart’s Thanksgiving Plans[6]

Absurdly Low Walmart.com Prices Blamed on Glitch[7]

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/06/Abercrombie185.jpg
  2. ANF: http://studio-5.financialcontent.com/investplace/quote?Symbol=ANF
  3. start carrying plus-size clothing: http://www.reuters.com/article/2013/11/06/abercrombie-analystday-idUSL3N0IR4TW20131106
  4. has been unpopular: http://investorplace.com/2013/05/abercrombie-fitch-the-no-1-brand-of-homeless-apparel/#.Unuu7XAjJzU
  5. Kmart to Open at 6AM on Thanksgiving Morning: http://investorplace.com/2013/11/kmart-open-6am-thanksgiving-morning/#.UnuwOHAjJzU
  6. Shoppers Livid Over Kmart’s Thanksgiving Plans: http://investorplace.com/2013/11/shoppers-livid-kmarts-thanksgiving-plans/#.UnuwOXAjJzU
  7. Absurdly Low Walmart.com Prices Blamed on Glitch: http://investorplace.com/2013/11/absurdly-low-walmart-com-prices-blamed-glitch/#.UnuwCHAjJzU

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