by William White | November 18, 2013 12:43 pm
Subway has teamed up with Lions Gate Entertainment (LGF) to show a one-minute sneak peak of The Hunger Games: Catching Fire.
The sneak peek was posted online on Nov. 4 and features Christina Aguilera’s We Remain from the movie’s soundtrack. The video has about 30,000 “Likes” and shares on Facebook (FB) and also has around 300 Retweets and 250 favorites on Twitter (TWTR). Subway, as part of its promotion campaign with Lions Gate, has also released several other trailers from the film, reports Marketing Daily.
Around 1,500 Subway locations inside Walmart (WMT) stores are offering collectible cups based on the movie. These cup are exclusive to Subway locations located inside Walmart stores, Marketing Daily notes.
Below is a Subway commercial promoting The Hunger Games: Catching Fire alongside the restaurant’s new fiery sandwiches.
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