Subway Offers Fans Sneak Peek at ‘Hunger Games’ Trailer

by William White | November 18, 2013 12:43 pm

Subway Offers Fans Sneak Peek at ‘Hunger Games’ Trailer

hunger games franchise 630 Subway Offers Fans Sneak Peek at 'Hunger Games' Trailer[1]Subway has teamed up with Lions Gate Entertainment (LGF[2]) to show a one-minute sneak peak[3] of The Hunger Games: Catching Fire.

The sneak peek was posted online on Nov. 4 and features Christina Aguilera’s We Remain from the movie’s soundtrack. The video has about 30,000 “Likes” and shares on Facebook (FB[4]) and also has around 300 Retweets and 250 favorites on Twitter (TWTR[5]). Subway, as part of its promotion campaign with Lions Gate, has also released several other trailers from the film, reports Marketing Daily.

Around 1,500 Subway locations inside Walmart (WMT[6]) stores are offering collectible cups based on the movie. These cup are exclusive to Subway locations located inside Walmart stores, Marketing Daily notes.

Below is a Subway commercial promoting The Hunger Games: Catching Fire alongside the restaurant’s new fiery sandwiches.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/02/hunger-games-franchise-630.jpg
  2. LGF: http://studio-5.financialcontent.com/investplace/quote?Symbol=LGF
  3. one-minute sneak peak: http://www.mediapost.com/publications/article/213375/movie-trailers-help-drive-social-heat-for-subway.html
  4. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB
  5. TWTR: http://studio-5.financialcontent.com/investplace/quote?Symbol=TWTR
  6. WMT: http://studio-5.financialcontent.com/investplace/quote?Symbol=WMT

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