Whole Foods Tries Online Ordering With ‘Click-and-Collect’

by William White | November 22, 2013 11:01 am

Whole Foods WFM[1]Whole Foods Market (WFM[2]) is giving online ordering a go[3] with a “click-and-collect” test.

The click-and-collect system — currently being tested at the retailer’s Plymouth Meeting, Penn., location — allows customers to order products online, then pick them up at the nearest store.

Orders of less than $100 made through the click-and-collect system require a $5 fee; that fee is waived for orders above $100.

WFM reportedly plans to expand the test in 2014 to include a Whole Foods store located in Laguna Niguel, Calif., according to CultureMap Austin. If the test is a success, Whole Foods could expand the system to its 320 U.S. stores. WFM also is testing a same-day-delivery system[4] alongside Google (GOOG[5]) in the area surrounding the San Francisco Bay.

Whole Foods’ click-and-collect system is similar to Walmart’s (WMT[6]) Pick Up Today system, which offers online ordering for same-day pickup at Walmart locations.

The click-and-collect system is among several recent WFM initiatives. Whole Foods also has signed a second lease in the District of Columbia, and bolstered partnerships with Etsy and Yuji Ramen.

Whole Foods is also testing a loyalty card program[7] in select stores. The card gives customers a 10% discount on the retailer’s 365 Everyday Value items.

  1. [Image]: http://investorplace.com/wp-content/uploads/2012/05/WholeFoods.jpg
  2. WFM: http://studio-5.financialcontent.com/investplace/quote?Symbol=WFM
  3. is giving online ordering a go: http://austin.culturemap.com/news/food_drink/11-19-13-whole-foods-tests-online-ordering-two-stores-grocery-groceries-online-ordering/
  4. same-day-delivery system: http://www.cruxialcio.com/click-collect-whole-foods-integrating-online-store-shopping-2100
  5. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  6. WMT: http://studio-5.financialcontent.com/investplace/quote?Symbol=WMT
  7. a loyalty card program: http://investorplace.com/2013/11/whole-foods-testing-loyalty-program-discount-cards/

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