Apple Buys Topsy to Analyze Twitter Comments

It follows another recent technology acquisition


Apples Mac Store 2 300x199 Apple Buys Topsy to Analyze Twitter CommentsIt appears that technology giant Apple (AAPL) is sticking toe in the social media business.

On Tuesday, the iPhone-maker confirmed that it had purchased Topsy, a startup based around dissecting data from Twitter (TWTR) traffic and users. Apple did not disclose the terms of the transaction, but media sources say it paid more than $200 million for Topsy, CBS News notes.

iPhone 5S side 149x200 Apple Buys Topsy to Analyze Twitter Comments
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The Topsy buy comes on the heels of last month’s acquisition of Israel-based PrimeSense, which develops motion-sensing technology. Apple is reported to have paid $350 million for PrimeSense.

Shares of Apple climbed more than 1% in Tuesday morning trading.

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