Back to Nature Foods Buys SnackWell Brand

Modelez International will retain a minority stake

   

Back to Nature Foods Buys SnackWell Brand

Mondelez185 Back to Nature Foods Buys SnackWell BrandPrivate equity firm Brynwood Partners says that it will purchase a controlling interest in Mondelez International’s (MDLZ) Snackwell diet-oriented cookie unit.

The new deal will mark the second acquisition of a Mondelez snack food business by Brynwood. Last year, the firm purchased a controlling interest in Mondelez’ Back to Nature snack unit. Brynwood indicated that it will merge the Snackwell and Back to Nature. Mondelez will continue to hold a minority stake in the unit, the Wall Street Journal notes.

fall foods 200x172 Back to Nature Foods Buys SnackWell Brand
Graze.com’s Healthy Snack Service Comes to U.S.

Brynwood indicated that it will focus on launching health-focused products, though not necessarily low-fat items, through the combined Snackwell-Back to Nature business.

Terms of the deal were not revealed. However, Brynwood is known for making investments of under $100 million.

MDLZ stock rose modestly in Monday morning trading. MDLZ stock has climbed about 25% since March.


Article printed from InvestorPlace Media, http://investorplace.com/2013/12/back-nature-foods-buys-snackwell-brand/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.