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Back to Nature Foods Buys SnackWell Brand

Modelez International will retain a minority stake


Mondelez NASDAQ:MDLZPrivate equity firm Brynwood Partners says that it will purchase a controlling interest in Mondelez International’s (MDLZ) Snackwell diet-oriented cookie unit.

The new deal will mark the second acquisition of a Mondelez snack food business by Brynwood. Last year, the firm purchased a controlling interest in Mondelez’ Back to Nature snack unit. Brynwood indicated that it will merge the Snackwell and Back to Nature. Mondelez will continue to hold a minority stake in the unit, the Wall Street Journal notes.’s Healthy Snack Service Comes to U.S.’s Healthy Snack Service Comes to U.S.

Brynwood indicated that it will focus on launching health-focused products, though not necessarily low-fat items, through the combined Snackwell-Back to Nature business.

Terms of the deal were not revealed. However, Brynwood is known for making investments of under $100 million.

MDLZ stock rose modestly in Monday morning trading. MDLZ stock has climbed about 25% since March.

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