3 Retailers Who Won Black Friday

Strategy drives these retailers sales success

   
3 Retailers Who Won Black Friday

Last week, American retailers were vying for customers’ time and dollars during Black Friday sales.

Three retailers’ strategies stood out as the best during post-Thanksgiving sales, according to a note by Goldman Sachs (GS).

Here are their favorites:

  • Wal-Mart (WMT):The retailer was a leader and “drove the market vis-à-vis store hours and promotions,” according to Goldman Sachs. Wal-Mart staggers promotions to avoid huge stampedes in stores. The day went so well that Goldman Sachs predicts Wal-Mart’s sales results will increase from last year. 
  • Best Buy (BBY): The once-embattled electronics retailer “captured a broader mix of categories and a richer mix of business,” according to Goldman. Best Buy carefully lowered prices to compete with Amazon and offered a price-match guarantee. 
  • Macy’s (M): Goldman lauds the department store for its “superior execution” with “the best balance of traffic and promotional intensity on the mall.” Macy’s also got a shout out from analysts at Sterne Agee, who said the retailer did a great job of bringing in millennial shoppers. 

See Also:

6 Stock Movers You Missed During Black Friday Shopping

3 Big Stocks to Watch After Black Friday 2013


Article printed from InvestorPlace Media, http://investorplace.com/2013/12/black-friday-sales-wmt-bby-m-black-friday-retailers/.

©2014 InvestorPlace Media, LLC

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