Burger King Renames, Revamps Dollar Menu

BK's value menu is now called King Deals

   

Burger King Renames, Revamps Dollar Menu

Burger King (BKW) has revamped its dollar menu and renamed it to King Deals with the New Year right around the corner.

BurgerKing185 Burger King Renames, Revamps Dollar MenuThe fast food chain’s new value menu features more than 20 items starting at $1 including chicken nuggets, a double cheeseburger and more. The new Rodeo Burger and Rodeo Crispy chicken sandwich are among the new additions to the menu for a dollar each.

Burger King’s North American marketing chief Eric Hirschhorn talked about the chain’s value menu, saying that they have “seen an incredible response from our guests with our $1 menu items.” BKW stock is up 0.53% in mid-afternoon trading Tuesday.

Burger king shareholders have had a good year with BKW up 39% YTD.


Article printed from InvestorPlace Media, http://investorplace.com/2013/12/burger-king-bkw-stock-dollar-menu/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.