According to White, the Internet-based product would feature a small range of channels compared to traditional satellite or cable subscriptions services. Those channels would likely be target at specific subscriber demographics or niche markets, Reuters notes.
White cited Hispanic consumers as a potential market for the product. DirecTV could position the service as an alternative to traditional higher-priced pay-TV subscriptions for people looking to “cut the cord.”
The service could be unveiled at some point during the next year, White noted. DirecTV is still in negotiations over licensing for content for the service.
In October, DTV partnered with independent movie studio A24 to broadcast the studio’s new releases a month before they debuted at theaters.
Shares of DTV rose modestly in Friday morning trading.